The women’s fashion magazines tend to present a fashion trend as a fait accompli, usually without much explanation of the source of the trend.
Consider the resurgence of the color brown in fashion. “Layer with abandon in made-to-mix shades of brown” urges the October 2017 issue of Marie Claire.
And: “Perk up basic black with chocolate-brown pieces in luxe-feeling textures,” from the same issue of Marie Claire.
Current women’s styles reflecting a menswear influence and the fine woolens and other fabrics typical of menswear are, no doubt, part of the reason for the renewed interest in hues of brown. The color features prominently in this fashion spread from the October 2017 issue of InStyle.
The October 2017 issue of Esquire takes an analytical approach to its discussion of the new popularity of shade of brown. In an article titled “That ’70s Color,” Max Prince writes about the trend and theorizes an explanation for its current popularity. Prince considers not only autumnal looks in menswear for men, but also the embrace of the “warm, inviting shade” in vehicles, hotels and even the re-introduction of the classic brown uniform of the San Diego Padres. About vehicles, he writes: “Just this year, fresh metal from Mercedes-Benz, MBW, Infiniti, and Volvo all turned up dripping in umber. Porsche and Lincoln also added new browns this year, while Bentley’s current portfolio features a half-dozen riffs on the color.”
“Why now?” Prince responds: “It’s anti-tech. Designers are fomenting insurrection against the monochromatic status quo. Consumers want something that’s the opposite of the gadgets that have infiltrated their lives.”
While “sonic blues, candy reds and radioactive yellows” accomplish a break out of the doldrums, “these are blunt, basic tools,” writes Prince. “Brown is richer. It’s smart without being obvious, bold without being ostentatious.”
Prince concludes that “pulling off brown, whether it’s a tux or a velvet sofa or a chronometer, requires a certain confidence. It’s still a relative niche (acquired tastes always are), but the subtext is deliciously subversive.”
And you thought browns were cool because they complemented and brought attention to your eyes or hair color. Perhaps you’ve had your colors done and have concluded that you are an “Autumn” who looks great in umber hues. In a world of stainless steel appliances and the perennial popularity of head-to-toe black fashions, brown can indeed be viewed as not only rich, warm and inviting, but also delightfully and “deliciously subversive.”