Bypassing the Cult of Denim

My favorite time of the year for fashion is the autumn. Each summer I can hardly wait for the huge September issues of the fashion magazines loaded with fresh ideas and the most complex, lush styles of the year.

Alas, every year, just before those fabulous September issues, arrive the August issues. Somehow every fashion editor drinks from the same Kool-Aid and concludes that the August issue simply must be devoted to denim. Here’s Anne Fulenwider, editor-in-chief of Marie Claire, writing in the August 2015 issue:

Cult of Denim blog 0715 Aug 2015 MC REV

“My entire relationship with denim rests on the almost-mythological notion that I’m just one store away from the absolute perfect butt-hugging, leg-lengthening pair of jeans.  But that’s the thing about denim, the reason why we’ve devoted this issue to it. It’s the one article of clothing that, in its purest form, promises utter transformation. It is at once sexy, cool, youthful, and swaggering. You don’t just wear a great pair of jeans so much as rock them.”

News flash, editors:  To many of your readers, denim is not all that.

Granted, for those readers heading off to school, where denim is de rigueur, and to those with actual or wanna-be careers in music or Hollywood, a review of the latest denim styles can be valuable. But for many successful career women and for most women of a certain age, denim is simply not an important part of our wardrobes.

Part of my bias against denim stems from my mother, who despised denim. To her, it reminded of farmers’ overalls, a style most certainly not considered chic at and after the Great Depression (think Grapes of Wrath).

Part of my bias is that I am simply not shaped properly for denim. My legs are short and sturdy, and no jeans in the world are ever going to make them look long and lean.

Consider, editors:  Why not dedicate a similarly substantial number of pages of your magazines each autumn to finding the perfect pair of flattering black pants that can take a woman through the autumn and winter? That’s an item of clothing that women of every age and circumstance can embrace.