I cringe when I read an article, such as that in the February 2012 issue of Redbook entitled “Why you’ll be happy to get scarlet fever,” which makes the following statement:
“Studies prove: Red looks good on everyone. (Okay, we made the studies up. But it’s true!) No matter what your skin tone, you’ll positively glow.”
Does red look good on everyone? Absolutely not. As an image consultant, I assess the best shade of red for each of my clients. For many women, their best red is actually coral or pink or burgundy. If you’ve never warmed to bright red, you may instinctively sense that that bright hue does you no favors. Bright red may actually make you look tired and washed out.
Redbook adds: “Men see you in red and the reasoning part of their brain blinks out. All they can think is, She’s so SEXY. And hey, nobody’s ever written a song about a lady in orange. . .”
I’m not sure where Redbook is finding these men, but my honey and other guy friends tell me that they “cannot stand” bright red on a woman. There are no absolutes, especially when trying to figure out personal preferences. Don’t fall for the hype.